The government of Rwanda through its digitalization campaign aims at making Rwanda a regional e-hub and as a result many initiatives have been put in place to boost the country’s ICT sector some of which include promoting a cashless economy (“singombwa Cash”) and promoting and facilitating online trade.

The project “Rwanda: Enabling the Future of e-Commerce”, supports local SMEs to acquire skills to sell and market their products online, raises awareness of Made in Rwanda products online, has established logistics centres (E-Commerce Service Centres) as a solution for logistics actors and SMEs as well as negotiated fair payment solutions to ease the online payment process and make e-Commerce possible.

The project is implemented by the Promotion of Economy and Employment Programme (Eco-Emploi) / GIZ on behalf of the Rwandan Ministry of Trade and Commerce (MINICOM).